Get the Picture

Which industries do consumers describe using the images below?


Mystery #1

Hint: Bringing this story to life was no easy feat

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The Ideal

The Ideal   Baby Boomers who dislike traditional funerals believe their end of life service should be their crowning performance -- in which they are the writer, director, and star.

The Ideal

Baby Boomers who dislike traditional funerals believe their end of life service should be their crowning performance -- in which they are the writer, director, and star.

Journey

Journey   Family and friends can “move ahead” with their lives while the deceased is able to “move on” to whatever comes next.

Journey

Family and friends can “move ahead” with their lives while the deceased is able to “move on” to whatever comes next.

Transformation

Transformation   The end of life service should help the deceased “come alive again” as mourners relive everything that made them unique and special.

Transformation

The end of life service should help the deceased “come alive again” as mourners relive everything that made them unique and special.


Mystery #2

Hint: Singing our praises came naturally to this client

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Connection

Connection   Broadway helps me foster four types of relationships: family and friends; characters and cast; others in the audience; myself and my thoughts.

Connection

Broadway helps me foster four types of relationships: family and friends; characters and cast; others in the audience; myself and my thoughts.

The Ideal

The Ideal   Broadway is an ideal event because: it is classy and cultured; special and unique; a big event; has the best actors and shows

The Ideal

Broadway is an ideal event because: it is classy and cultured; special and unique; a big event; has the best actors and shows

Transformation

Transformation   Broadway changes me by “taking me away” from stresses of my daily life… escaping to another world, where I can clear my mind, relax, and enjoy myself

Transformation

Broadway changes me by “taking me away” from stresses of my daily life… escaping to another world, where I can clear my mind, relax, and enjoy myself


Mystery #3

Hint: Monkey suits not required, but always welcome

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Connection

Freedom

The Ideal

Connection   Furries feel a sense of connection and loyalty to one another. Their friendships are not based on proximity, but rather shared interests, values, and experiences.

Connection

Furries feel a sense of connection and loyalty to one another. Their friendships are not based on proximity, but rather shared interests, values, and experiences.

Freedom   Through this self-discovery, furries become confident and comfortable with themselves and the world.

Freedom

Through this self-discovery, furries become confident and comfortable with themselves and the world.

The Ideal   Furries use their fursona to get closer who they aspire to be - and ultimately, who they truly are.

The Ideal

Furries use their fursona to get closer who they aspire to be - and ultimately, who they truly are.


Mystery #4

Hint: The insights from this case were breathtaking

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Container

Fight/Flight

Force

Container   For one segment, the respiratory condition is a trap that limits what they can do.

Container

For one segment, the respiratory condition is a trap that limits what they can do.

Fight/Flight   Another segment feels victorious because they have successfully controlled this very challenging medical condition.

Fight/Flight

Another segment feels victorious because they have successfully controlled this very challenging medical condition.

Force   For another segment, this respiratory ailment is an agent of destruction that has destroyed their life and their relationships.

Force

For another segment, this respiratory ailment is an agent of destruction that has destroyed their life and their relationships.

Mystery #5

Hint: This industry’s customer archetypes were right on the money

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The Desperate Innocent

The Savvy Sage

The Cynical Orphan

“I don’t know the rules of this game! I am lost! Please save me!”

“I don’t know the rules of this game! I am lost! Please save me!”

“I made this money myself and I can handle it myself. No one can handle my money better than me.”

“I made this money myself and I can handle it myself. No one can handle my money better than me.”

“I hate thinking about investing. I’ll stumble through it. Leave me alone.”

“I hate thinking about investing. I’ll stumble through it. Leave me alone.”


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