IIeX Forum on Nonconscious Consumers
Nov
14
Nov 15

IIeX Forum on Nonconscious Consumers

Olson Zaltman is a Gold Sponsor at the IIeX Forum on Nonconscious Consumers November 14-15 in Chicago.

OZ Consumer Neuroscience Advisor, Dr. Andrew Baron will speak at the conference on November 14 from 10:40-11:00 am. The title oh his presentation is, "All That Glitters is Not Gold: Discussing False Promises in Neuromarketing."

Dr. Baron will be joined at our table on both days by Randy Adis and Abigail Rendin from Olson Zaltman.

2016 Primerus Global Conference
Oct
14
9:00 am09:00

2016 Primerus Global Conference

Lindsay Zaltman is delivering the keynote presentation at the 2016 Primerus Global Conference in Washington D.C. on October 14.  The title of his talk is, "Using Metaphor to Unmask the Unconscious."  

Primerus is a society of the world's top independent, boutique law firms.

2016 IMF/World Bank Annual Meeting
Oct
4
1:00 pm13:00

2016 IMF/World Bank Annual Meeting

Olson Zaltman's research "A Hero's Journey: A Millennial Perspective on Sustainable Development," will be discussed Tuesday, October 4 at the 2016 Annual Meetings of the International Monetary Fund/World Bank Group.

The research is a study for Ideas for Action, a joint initiative of the World Bank and the Zicklin Center for Business Ethics at Wharton.  An executive summary is available for download.

IIeX North America 2016
Jun
13
Jun 15

IIeX North America 2016

Olson Zaltman is a Gold Sponsor at the IIeX 2016 Conference at the Georgia Tech Hotel and Conference Center in Atlanta June 13-15.

OZ Director Randy Adis will be a presenter at the conference, and will be joined at our table by our Consumer Neuroscience Advisor, Dr. Andrew Baron.

Mar
4
9:30 am09:30

Guest Lecture at Mt. Lebanon High School

  • Mt. Lebanon High School

Senior Project Manager Abigail Rendin will be guest lecturing at Mt. Lebanon High School. The lecture title is "Using Metaphor to Understand the Unconscious Mind of Consumers". 

AMA Regional Conference 2016
Feb
26
9:30 am09:30

AMA Regional Conference 2016

  • Tepper School of Business

Senior Project Manager Abigail Rendin will be presenting at the 2016 AMA Regional Conference: Mass Marketing in a Global Age, hosted by Carnegie Mellon University's Undergraduate Marketing Organization. Her presentation is titled, "Solving the Insight “Depth Deficit” to Better Engage with Consumers". 

 
Olson Zaltman to host Global Partners' Retreat
Nov
2
Nov 5

Olson Zaltman to host Global Partners' Retreat

  • Las Vegas, NV

Olson Zaltman will host its Global Partners’ Retreat in Las Vegas, NV from November 2nd to the 5th, bringing together global partners, staff and friends for four days of rich dialogue and diversion. Keep up with us by following #adapt2015, #oz and #zmet on social media. 

Warc Webinar: True Implicit vs. Fast Explicit
Oct
20
11:00 am11:00

Warc Webinar: True Implicit vs. Fast Explicit

  • Online - See the button below to register

Olson Zaltman consumer neuroscience advisor Dr. Andrew Baron will be presenting along with a panel of other Implicit Response specialists in the last webinar of the Warc Webinar: Neuromarketing series. 

This webinar will discuss Implicit Response testing in detail - it will help clients and interested parties to better understand the different approaches to measuring Implicit response and the pros and cons of the differing approaches.

Implicit response testing represents a very exciting new testing capability, but the terminology and differing perspectives from experts can be quite confusing. Perspectives will be provided by these specialists in this area and will cover a mix of academicscientific and technological viewpoints and inputs on different practical applications.

The webinar will be led by Thom Noble, CEO, Founder of NeuroStrata, the Independent Consultancy in Consumer Neuroscience.


Gerald Zaltman Receives 2015 Sheth Medal
Oct
2
6:00 pm18:00

Gerald Zaltman Receives 2015 Sheth Medal

  • Hilton New Orleans Riverside

Gerald Zaltman is this year’s recipient of the prestigious Sheth Medal for enduring and transformational contributions to marketing scholarship and marketing practice. “Jerry has contributed broadly to theories of socialchange, sociology of knowledge, neuroscience and cognitive science, and thedynamics of conceptual metaphors, to name a few areas. In my mind he is first and foremost an imaginative thinker and it is to this very topic, the nature of imaginative thinking that he is now turning his attention,” shared Dr. Jagdish Sheth, founder of The Sheth Foundation.

The Sheth Foundation is hosting a reception at this year’s Association for Consumer Research Conference, and we hope you will join in celebrating Jerry’s receipt of the Sheth Medal. The reception is scheduled for: 

DATE:    Friday,October 2
TIME:    6:00 – 7:30pm
PLACE: Hilton New Orleans Riverside; Mark Twain Courtyard – Riverside Building

On Saturday, October 3 following the luncheon, Jerry will receive the award and present in a special session that honors his work.

Olson Zaltman sponsors TEDxPittsburgh
May
23
12:00 pm12:00

Olson Zaltman sponsors TEDxPittsburgh

  • Byham Theatre

Olson Zaltman is proud to support innovation and creativity in our region as a sponsor of TEDxPittsburgh 2015 at the historic Byham Theater downtown. Nick Kimminau of Olson Zaltman will be live tweeting from the event (@kimminau).

Andy Baron presents at 5th Annual Interdisciplinary Symposium on Decision Neuroscience
May
16
3:00 pm15:00

Andy Baron presents at 5th Annual Interdisciplinary Symposium on Decision Neuroscience

  • Tang Center, MIT

Andy Baron, PhD, our Consumer Neuroscience Advisor, will be presenting on "Implicit Association Testing: Practical Applications and Theoretical Implications for Marketing Research" at the 5th Annual Interdisciplinary Symposium on Decision Neuroscience in Cambridge, MA.

Hosted by MIT, this symposium brings together academics, industry leaders, neuroscience research companies, and marketing research executives. 

Our unique Implicit Association Evaluator (IAE®) can help you understand the strength of the associations between brands and attributes, emotions, or metaphors. This understanding is key to carving out a unique place in the market, choosing the right campaigns and designs, and measuring brand health over time.


Mar
18
2:00 pm14:00

Olson Zaltman at ARF Re:Think 2015

  • New York Hilton

Olson Zaltman’s Abigail Rendin will present with Padmini Sharma of Jester and Genius at the Advertising Research Foundation’s Re:Think 2015 in New York on Wednesday, March 18. Their paper is titled “Using Metaphor to Drive Differentiation” and focuses on ZMET® research conducted for the Susan G. Komen Foundation. The judging committee ranked this paper as one of the “Top 11” of the more than 200 submitted.

View the presentation here.