IIeX Forum on Nonconscious Consumers
Nov
14
to Nov 15

IIeX Forum on Nonconscious Consumers

Olson Zaltman is a Gold Sponsor at the IIeX Forum on Nonconscious Consumers November 14-15 in Chicago.

OZ Consumer Neuroscience Advisor, Dr. Andrew Baron will speak at the conference on November 14 from 10:40-11:00 am. The title oh his presentation is, "All That Glitters is Not Gold: Discussing False Promises in Neuromarketing."

Dr. Baron will be joined at our table on both days by Randy Adis and Abigail Rendin from Olson Zaltman.

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2016 IMF/World Bank Annual Meeting
Oct
4
1:00pm 1:00pm

2016 IMF/World Bank Annual Meeting

Olson Zaltman's research "A Hero's Journey: A Millennial Perspective on Sustainable Development," will be discussed Tuesday, October 4 at the 2016 Annual Meetings of the International Monetary Fund/World Bank Group.

The research is a study for Ideas for Action, a joint initiative of the World Bank and the Zicklin Center for Business Ethics at Wharton.  An executive summary is available for download.

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AMA Regional Conference 2016
Feb
26
9:30am 9:30am

AMA Regional Conference 2016

Senior Project Manager Abigail Rendin will be presenting at the 2016 AMA Regional Conference: Mass Marketing in a Global Age, hosted by Carnegie Mellon University's Undergraduate Marketing Organization. Her presentation is titled, "Solving the Insight “Depth Deficit” to Better Engage with Consumers". 

 
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Warc Webinar: True Implicit vs. Fast Explicit
Oct
20
11:00am11:00am

Warc Webinar: True Implicit vs. Fast Explicit

  • Online - See the button below to register (map)
  • Google Calendar ICS

Olson Zaltman consumer neuroscience advisor Dr. Andrew Baron will be presenting along with a panel of other Implicit Response specialists in the last webinar of the Warc Webinar: Neuromarketing series. 

This webinar will discuss Implicit Response testing in detail - it will help clients and interested parties to better understand the different approaches to measuring Implicit response and the pros and cons of the differing approaches.

Implicit response testing represents a very exciting new testing capability, but the terminology and differing perspectives from experts can be quite confusing. Perspectives will be provided by these specialists in this area and will cover a mix of academicscientific and technological viewpoints and inputs on different practical applications.

The webinar will be led by Thom Noble, CEO, Founder of NeuroStrata, the Independent Consultancy in Consumer Neuroscience.


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Gerald Zaltman Receives 2015 Sheth Medal
Oct
2
6:00pm 6:00pm

Gerald Zaltman Receives 2015 Sheth Medal

Gerald Zaltman is this year’s recipient of the prestigious Sheth Medal for enduring and transformational contributions to marketing scholarship and marketing practice. “Jerry has contributed broadly to theories of socialchange, sociology of knowledge, neuroscience and cognitive science, and thedynamics of conceptual metaphors, to name a few areas. In my mind he is first and foremost an imaginative thinker and it is to this very topic, the nature of imaginative thinking that he is now turning his attention,” shared Dr. Jagdish Sheth, founder of The Sheth Foundation.

The Sheth Foundation is hosting a reception at this year’s Association for Consumer Research Conference, and we hope you will join in celebrating Jerry’s receipt of the Sheth Medal. The reception is scheduled for: 

DATE:    Friday,October 2
TIME:    6:00 – 7:30pm
PLACE: Hilton New Orleans Riverside; Mark Twain Courtyard – Riverside Building

On Saturday, October 3 following the luncheon, Jerry will receive the award and present in a special session that honors his work.

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Nat'l Conference for Catalogers and Etailers
Sep
17
11:45am11:45am

Nat'l Conference for Catalogers and Etailers

  • Renaissance Schaumburg Convention Center Hotel (map)
  • Google Calendar ICS

Olson Zaltman's Jessica Ames will speak about Olson Zaltman's research on Millennials and the maker movement at the National Conference for Catalogers and Etailers in Schaumburg, Illinois.

Jess also will be tweeting throughout the conference, which runs from September 15-17.



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Andy Baron presents at 5th Annual Interdisciplinary Symposium on Decision Neuroscience
May
16
3:00pm 3:00pm

Andy Baron presents at 5th Annual Interdisciplinary Symposium on Decision Neuroscience

Andy Baron, PhD, our Consumer Neuroscience Advisor, will be presenting on "Implicit Association Testing: Practical Applications and Theoretical Implications for Marketing Research" at the 5th Annual Interdisciplinary Symposium on Decision Neuroscience in Cambridge, MA.

Hosted by MIT, this symposium brings together academics, industry leaders, neuroscience research companies, and marketing research executives. 

Our unique Implicit Association Evaluator (IAE®) can help you understand the strength of the associations between brands and attributes, emotions, or metaphors. This understanding is key to carving out a unique place in the market, choosing the right campaigns and designs, and measuring brand health over time.


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