Nov
16
1:00pm 1:00pm

Webinar: Finding the Unconscious Drivers of Customer Behavior

Finding the Unconscious Drivers of Customer Behavior: 

An overview of neuroscience and other advanced marketing tools to understand your customers at the deepest level.

 Presented by Lindsay Zaltman, Partner & CEO, Olson Zaltman

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Are you struggling to find new insights about your core customer? Are you searching for more effective ways to attract your competitors’ customers? Or, perhaps you’re working on how to attract a whole new segment, like Millennials?

Ask yourself, do you really understand customers’ deepest needs and desires that are so vital to your company’s success?

If you answer no to this last question, you’re not alone. Most marketers still use obsolete models of consumer behavior and outdated research tools to try to understand their customers.

No longer are traditional tools like focus groups and web surveys enough. Advances in technology and the mind sciences have changed the marketing research landscape. We now have the opportunity to use more powerful tools based on neuroscience that truly get inside our customers’ minds.

 

In this webinar, we’ll show you:

  • What the new models of consumer behavior are and why there is a need to understand your customers more deeply.

  • The latest tools being used in the marketing world now, including brain scans, facial recognition software and eye tracking equipment to name a few.

  • How to assess when to use these tools and, more importantly, which tools have potential and which do not.

  • The questions you need to ask to marketing research rms to nd out if they are truly experts or charlatans.

 

This seminar is intended for:

  • Customer experience professionals
  • Innovation or new product/service professionals
  • Marketing or marketing research professionals
  • General managers
     
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IIeX Forum on Nonconscious Consumers
Nov
14
to Nov 15

IIeX Forum on Nonconscious Consumers

Olson Zaltman is a Gold Sponsor at the IIeX Forum on Nonconscious Consumers November 14-15 in Chicago.

OZ Consumer Neuroscience Advisor, Dr. Andrew Baron will speak at the conference on November 14 from 10:40-11:00 am. The title oh his presentation is, "All That Glitters is Not Gold: Discussing False Promises in Neuromarketing."

Dr. Baron will be joined at our table on both days by Randy Adis and Abigail Rendin from Olson Zaltman.

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2016 IMF/World Bank Annual Meeting
Oct
4
1:00pm 1:00pm

2016 IMF/World Bank Annual Meeting

Olson Zaltman's research "A Hero's Journey: A Millennial Perspective on Sustainable Development," will be discussed Tuesday, October 4 at the 2016 Annual Meetings of the International Monetary Fund/World Bank Group.

The research is a study for Ideas for Action, a joint initiative of the World Bank and the Zicklin Center for Business Ethics at Wharton.  An executive summary is available for download.

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AMA Regional Conference 2016
Feb
26
9:30am 9:30am

AMA Regional Conference 2016

Senior Project Manager Abigail Rendin will be presenting at the 2016 AMA Regional Conference: Mass Marketing in a Global Age, hosted by Carnegie Mellon University's Undergraduate Marketing Organization. Her presentation is titled, "Solving the Insight “Depth Deficit” to Better Engage with Consumers". 

 
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Warc Webinar: True Implicit vs. Fast Explicit
Oct
20
11:00am11:00am

Warc Webinar: True Implicit vs. Fast Explicit

  • Online - See the button below to register (map)
  • Google Calendar ICS

Olson Zaltman consumer neuroscience advisor Dr. Andrew Baron will be presenting along with a panel of other Implicit Response specialists in the last webinar of the Warc Webinar: Neuromarketing series. 

This webinar will discuss Implicit Response testing in detail - it will help clients and interested parties to better understand the different approaches to measuring Implicit response and the pros and cons of the differing approaches.

Implicit response testing represents a very exciting new testing capability, but the terminology and differing perspectives from experts can be quite confusing. Perspectives will be provided by these specialists in this area and will cover a mix of academicscientific and technological viewpoints and inputs on different practical applications.

The webinar will be led by Thom Noble, CEO, Founder of NeuroStrata, the Independent Consultancy in Consumer Neuroscience.


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Gerald Zaltman Receives 2015 Sheth Medal
Oct
2
6:00pm 6:00pm

Gerald Zaltman Receives 2015 Sheth Medal

Gerald Zaltman is this year’s recipient of the prestigious Sheth Medal for enduring and transformational contributions to marketing scholarship and marketing practice. “Jerry has contributed broadly to theories of socialchange, sociology of knowledge, neuroscience and cognitive science, and thedynamics of conceptual metaphors, to name a few areas. In my mind he is first and foremost an imaginative thinker and it is to this very topic, the nature of imaginative thinking that he is now turning his attention,” shared Dr. Jagdish Sheth, founder of The Sheth Foundation.

The Sheth Foundation is hosting a reception at this year’s Association for Consumer Research Conference, and we hope you will join in celebrating Jerry’s receipt of the Sheth Medal. The reception is scheduled for: 

DATE:    Friday,October 2
TIME:    6:00 – 7:30pm
PLACE: Hilton New Orleans Riverside; Mark Twain Courtyard – Riverside Building

On Saturday, October 3 following the luncheon, Jerry will receive the award and present in a special session that honors his work.

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Nat'l Conference for Catalogers and Etailers
Sep
17
11:45am11:45am

Nat'l Conference for Catalogers and Etailers

  • Renaissance Schaumburg Convention Center Hotel (map)
  • Google Calendar ICS

Olson Zaltman's Jessica Ames will speak about Olson Zaltman's research on Millennials and the maker movement at the National Conference for Catalogers and Etailers in Schaumburg, Illinois.

Jess also will be tweeting throughout the conference, which runs from September 15-17.



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