Olson Zaltman Launches Healthcare Specialty
Jun
21
1:00 PM13:00

Olson Zaltman Launches Healthcare Specialty

The Deep Metaphor Health Framework, the first such unconscious and universal framework in the research industry, was established after Olson Zaltman conducted an exhaustive audit of more than 140 of its past healthcare-related studies. It can be applied to all aspects of health and wellness, including medical conditions from acne to zoster, across a variety of severities and patient segments. 

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Olson Zaltman adds new partner in France
Jun
18
3:30 PM15:30

Olson Zaltman adds new partner in France

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We are proud to introduce Furious Intent in Paris as our newest ZMET Global Partner. Co-Founder and CEO Sophie Malherbe is an experienced marketing and and business design consultant. President Pascal Minella boasts 20 years of experience in strategy, marketing, entrepreneurship, and design thinking. Furious Intent has partnered with companies such as BNP PARIBAS, Cartier, Danone, Sanofi, and Transdev. We are proud and delighted to add them to our global network.

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Our new ZMET global partner in India
May
15
5:30 PM17:30

Our new ZMET global partner in India

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We are proud to introduce our newest global partner, Renaissance Strategic Consultants in India.

The Renaissance ZMET team is led by Dr. Anindita Banerjee and Chandradeep Mitra. Renaissance Strategic Consultants are located in both Mumbai and Maharashtra, India.

Dr. Banerjee has a PHD in cross cultural management, a MBA in marketing and HR and a Master’s of Science in Mathematics. She has worked with Fortune 500 organizations to design and implement initiatives relating to cultural intelligence, diversity and inclusion.

Chandradeep Mitra is the other half of the Renaissance ZMET team, bringing to the table his experience in consulting, education, marketing and brand management. He has a bachelor's degree in civil engineering and an MBA in Marketing Management.

We are thrilled to add Renaissance Strategic Consultants to our global network.

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Rob Scalea joins OZ Board of Advisors
Apr
30
3:30 PM15:30

Rob Scalea joins OZ Board of Advisors

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Olson Zaltman has added veteran advertising executive Rob Scalea to its Board of Advisors.

At WPP Rob served as Chief Strategy Officer for J. Walter Thompson/North America and CEO for The Brand Union/Americas. Prior to that he spent seven years as EVP/Director of Marketing Sciences at Hill, Holiday in Boston.

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Dec
13
1:00 PM13:00

Webinar: Finding the Unconscious Drivers of Customer Behavior for CDC Gaming Seminars

Finding the Unconscious Drivers of Customer Behavior: 

An overview of neuroscience and other advanced marketing tools to understand your customers at the deepest level.

 Presented by Lindsay Zaltman, Partner & CEO, Olson Zaltman for CDC Gaming Seminars

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Partner & CEO of Olson Zaltman, Lindsay Zaltman, will be presenting a webinar for CDC Gaming Seminars to help the Casino/Gaming Industry navigate the ever-changing world of marketing and the human mind.

Are you struggling to find new insights about your core customer? Are you searching for more effective ways to attract your competitors’ customers? Or, perhaps you’re working on how to attract a whole new segment, like Millennials?

Ask yourself, do you really understand customers’ deepest needs and desires that are so vital to your company’s success?

If you answer no to this last question, you’re not alone. Most marketers still use obsolete models of consumer behavior and outdated research tools to try to understand their customers.

No longer are traditional tools like focus groups and web surveys enough. Advances in technology and the mind sciences have changed the marketing research landscape. We now have the opportunity to use more powerful tools based on neuroscience that truly get inside our customers’ minds.

 

In this webinar, we’ll show you:

  • What the new models of consumer behavior are and why there is a need to understand your customers more deeply.

  • The latest tools being used in the marketing world now, including brain scans, facial recognition software and eye tracking equipment to name a few.

  • How to assess when to use these tools and, more importantly, which tools have potential and which do not.

  • The questions you need to ask to marketing research rms to nd out if they are truly experts or charlatans.

 

This seminar is intended for:

  • Customer experience professionals
  • Innovation or new product/service professionals
  • Marketing or marketing research professionals
  • General managers
     
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James Forr addresses International Labour Organization Symposium
Dec
13
9:45 AM09:45

James Forr addresses International Labour Organization Symposium

James Forr will present at the International Labour Organization (ILO) Regional Symposium, "Making Sustainable Development Goals (SDG) a Reality – the Business Case," which takes place in Belgrade. He will discuss the highlights of our research with the winners of the Ideas for Action competition, a joint initiative of World Bank Group and the Zicklin Center for Business Ethics Research at the Wharton School.

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IIeX Forum on Nonconscious Consumers
Nov
14
to Nov 15

IIeX Forum on Nonconscious Consumers

Olson Zaltman is a Gold Sponsor at the IIeX Forum on Nonconscious Consumers November 14-15 in Chicago.

OZ Consumer Neuroscience Advisor, Dr. Andrew Baron will speak at the conference on November 14 from 10:40-11:00 am. The title oh his presentation is, "All That Glitters is Not Gold: Discussing False Promises in Neuromarketing."

Dr. Baron will be joined at our table on both days by Randy Adis and Abigail Rendin from Olson Zaltman.

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