The Deep Metaphor Health Framework, the first such unconscious and universal framework in the research industry, was established after Olson Zaltman conducted an exhaustive audit of more than 140 of its past healthcare-related studies. It can be applied to all aspects of health and wellness, including medical conditions from acne to zoster, across a variety of severities and patient segments.
Caitriona Daly will be speaking with to University of Pittsburgh students about how Olson Zaltman leverages qualitative market research today.
Wednesday February 28th - 7-8PM - Cathedral of Learning - Classroom G8
Presentation: How do Insights Get a Seat in the C-Suite? What Holds Insights Back and How do We Change?
Olson Zaltman's James Forr and Professor Ianna Contardo from IE Business School in Madrid will present a webinar about the role of metaphor in buying decisions for the executive education program, Knowledge Now on February 26.
Lindsay Zaltman is featured speaker as part of Altria Executive Seminar Series for UGA's Master of Marketing Research program
Speaking Topic: Tapping into the Consumer Unconscious
Finding the Unconscious Drivers of Customer Behavior:
An overview of neuroscience and other advanced marketing tools to understand your customers at the deepest level.
Presented by Lindsay Zaltman, Partner & CEO, Olson Zaltman for CDC Gaming Seminars
Partner & CEO of Olson Zaltman, Lindsay Zaltman, will be presenting a webinar for CDC Gaming Seminars to help the Casino/Gaming Industry navigate the ever-changing world of marketing and the human mind.
Are you struggling to find new insights about your core customer? Are you searching for more effective ways to attract your competitors’ customers? Or, perhaps you’re working on how to attract a whole new segment, like Millennials?
Ask yourself, do you really understand customers’ deepest needs and desires that are so vital to your company’s success?
If you answer no to this last question, you’re not alone. Most marketers still use obsolete models of consumer behavior and outdated research tools to try to understand their customers.
No longer are traditional tools like focus groups and web surveys enough. Advances in technology and the mind sciences have changed the marketing research landscape. We now have the opportunity to use more powerful tools based on neuroscience that truly get inside our customers’ minds.
In this webinar, we’ll show you:
What the new models of consumer behavior are and why there is a need to understand your customers more deeply.
The latest tools being used in the marketing world now, including brain scans, facial recognition software and eye tracking equipment to name a few.
How to assess when to use these tools and, more importantly, which tools have potential and which do not.
The questions you need to ask to marketing research rms to nd out if they are truly experts or charlatans.
This seminar is intended for:
- Customer experience professionals
- Innovation or new product/service professionals
- Marketing or marketing research professionals
- General managers
James Forr will present at the International Labour Organization (ILO) Regional Symposium, "Making Sustainable Development Goals (SDG) a Reality – the Business Case," which takes place in Belgrade. He will discuss the highlights of our research with the winners of the Ideas for Action competition, a joint initiative of World Bank Group and the Zicklin Center for Business Ethics Research at the Wharton School.
Olson Zaltman's managing partner Jerry Olson will present a talk entitled, "A Metaphor Approach to Brand Meaning" at the 2017 North America Conference of the Association for Consumer Research in San Diego. His talk is part of a roundtable session contrasting academic and practitioner perspectives on brand meaning.
Olson Zaltman Insight Director, Abigail Rendin, will be visiting the University of Tennessee - Knoxville as a guest lecturer to speak for to students in a Marketing Insights Class.
Olson Zaltman's Dianna Feng will speak at TedX Pittsburgh at the Byham Theater on Sunday, June 4. The event begins at 11:30 am. Dianna will discuss how different sociocultural backgrounds influence all aspects of life–from shaping larger personal outlooks and societal perceptions to consumer thoughts and behaviors.
Andrew Baron, Gerald Zaltman, and Jerry Olson have published an article, "Barriers to Advancing the Science in Practice of Marketing" in the Journal of Marketing Management.
This article identifies common practices that researchers and practitioners should avoid to ensure reliable, high-quality research.
Olson Zaltman's Head of Insights, James Forr, will address the Summit of the Philadelphia chapter of the Qualitative Research Consultants Association (QRCA) Friday April 21 from 10-11 am ET at the M3 Philadelphia Studios.
Olson Zaltman's Head of Insights, James Forr, will speak at the annual Qualitative Research Consultants Association (QRCA) conference Thursday, January 19 at 9 am PT at the JW Marriot LA LIVE in Los Angeles. The title of his talk is "Memory's Murky Mysteries."
Olson Zaltman is a Gold Sponsor at the IIeX Forum on Nonconscious Consumers November 14-15 in Chicago.
OZ Consumer Neuroscience Advisor, Dr. Andrew Baron will speak at the conference on November 14 from 10:40-11:00 am. The title oh his presentation is, "All That Glitters is Not Gold: Discussing False Promises in Neuromarketing."
Dr. Baron will be joined at our table on both days by Randy Adis and Abigail Rendin from Olson Zaltman.
Lindsay Zaltman is delivering the keynote presentation at the 2016 Primerus Global Conference in Washington D.C. on October 14. The title of his talk is, "Using Metaphor to Unmask the Unconscious."
Primerus is a society of the world's top independent, boutique law firms.
Olson Zaltman's research "A Hero's Journey: A Millennial Perspective on Sustainable Development," will be discussed Tuesday, October 4 at the 2016 Annual Meetings of the International Monetary Fund/World Bank Group.
Abigail Rendin will be featured as a guest lecturer at the University of Tenessee - Knoxville's Marketing Insights Class
Senior Project Manager Abigail Rendin will be presenting at the 2016 AMA Regional Conference: Mass Marketing in a Global Age, hosted by Carnegie Mellon University's Undergraduate Marketing Organization. Her presentation is titled, "Solving the Insight “Depth Deficit” to Better Engage with Consumers".