Olson Zaltman's Dianna Feng will speak at TedX Pittsburgh at the Byham Theater on Sunday, June 4. The event begins at 11:30 am. Dianna will discuss how different sociocultural backgrounds influence all aspects of life–from shaping larger personal outlooks and societal perceptions to consumer thoughts and behaviors.
Andrew Baron, Gerald Zaltman, and Jerry Olson have published an article, "Barriers to Advancing the Science in Practice of Marketing" in the Journal of Marketing Management.
This article identifies common practices that researchers and practitioners should avoid to ensure reliable, high-quality research.
Olson Zaltman's Head of Insights, James Forr, will address the Summit of the Philadelphia chapter of the Qualitative Research Consultants Association (QRCA) Friday April 21 from 10-11 am ET at the M3 Philadelphia Studios.
Olson Zaltman's Head of Insights, James Forr, will speak at the annual Qualitative Research Consultants Association (QRCA) conference Thursday, January 19 at 9 am PT at the JW Marriot LA LIVE in Los Angeles. The title of his talk is "Memory's Murky Mysteries."
Olson Zaltman is a Gold Sponsor at the IIeX Forum on Nonconscious Consumers November 14-15 in Chicago.
OZ Consumer Neuroscience Advisor, Dr. Andrew Baron will speak at the conference on November 14 from 10:40-11:00 am. The title oh his presentation is, "All That Glitters is Not Gold: Discussing False Promises in Neuromarketing."
Dr. Baron will be joined at our table on both days by Randy Adis and Abigail Rendin from Olson Zaltman.
Lindsay Zaltman is delivering the keynote presentation at the 2016 Primerus Global Conference in Washington D.C. on October 14. The title of his talk is, "Using Metaphor to Unmask the Unconscious."
Primerus is a society of the world's top independent, boutique law firms.
Olson Zaltman's research "A Hero's Journey: A Millennial Perspective on Sustainable Development," will be discussed Tuesday, October 4 at the 2016 Annual Meetings of the International Monetary Fund/World Bank Group.
Abigail Rendin will be featured as a guest lecturer at the University of Tenessee - Knoxville's Marketing Insights Class
Senior Project Manager Abigail Rendin will be guest lecturing at Mt. Lebanon High School. The lecture title is "Using Metaphor to Understand the Unconscious Mind of Consumers".
Senior Project Manager Abigail Rendin will be presenting at the 2016 AMA Regional Conference: Mass Marketing in a Global Age, hosted by Carnegie Mellon University's Undergraduate Marketing Organization. Her presentation is titled, "Solving the Insight “Depth Deficit” to Better Engage with Consumers".
Managing Director James Forr will be guest lecturing at the University of Florida for Dr. Richard Lutz's MBA course "Building and Managing Brand Equity". This is a closed event.
Olson Zaltman will host its Global Partners’ Retreat in Las Vegas, NV from November 2nd to the 5th, bringing together global partners, staff and friends for four days of rich dialogue and diversion. Keep up with us by following #adapt2015, #oz and #zmet on social media.
Lindsay Zaltman will speak about the importance of finding the unconscious frames that resonate at a deep level with policy-makers. He will focus on the power of metaphor in creating effective messaging to both sides of the isle.
Olson Zaltman consumer neuroscience advisor Dr. Andrew Baron will be presenting along with a panel of other Implicit Response specialists in the last webinar of the Warc Webinar: Neuromarketing series.
This webinar will discuss Implicit Response testing in detail - it will help clients and interested parties to better understand the different approaches to measuring Implicit response and the pros and cons of the differing approaches.
Implicit response testing represents a very exciting new testing capability, but the terminology and differing perspectives from experts can be quite confusing. Perspectives will be provided by these specialists in this area and will cover a mix of academic, scientific and technological viewpoints and inputs on different practical applications.
The webinar will be led by Thom Noble, CEO, Founder of NeuroStrata, the Independent Consultancy in Consumer Neuroscience.
Managing Director Lindsay Zaltman will be presenting at Carnegie Mellon University's Integrated Innovation Institute as a part of their fall seminar series.
Gerald Zaltman is this year’s recipient of the prestigious Sheth Medal for enduring and transformational contributions to marketing scholarship and marketing practice. “Jerry has contributed broadly to theories of socialchange, sociology of knowledge, neuroscience and cognitive science, and thedynamics of conceptual metaphors, to name a few areas. In my mind he is first and foremost an imaginative thinker and it is to this very topic, the nature of imaginative thinking that he is now turning his attention,” shared Dr. Jagdish Sheth, founder of The Sheth Foundation.
The Sheth Foundation is hosting a reception at this year’s Association for Consumer Research Conference, and we hope you will join in celebrating Jerry’s receipt of the Sheth Medal. The reception is scheduled for:
DATE: Friday,October 2
TIME: 6:00 – 7:30pm
PLACE: Hilton New Orleans Riverside; Mark Twain Courtyard – Riverside Building
On Saturday, October 3 following the luncheon, Jerry will receive the award and present in a special session that honors his work.
Senior Project Manager Abigail Rendin will be guest lecturing at the University of Tennessee for Dr. Kelly Hewett's MBA course "Marketing Insights". This is a closed event.
Andy Baron, PhD, our Consumer Neuroscience Advisor, will be presenting on "Implicit Association Testing: Practical Applications and Theoretical Implications for Marketing Research" at the 5th Annual Interdisciplinary Symposium on Decision Neuroscience in Cambridge, MA.
Hosted by MIT, this symposium brings together academics, industry leaders, neuroscience research companies, and marketing research executives.
Our unique Implicit Association Evaluator (IAE®) can help you understand the strength of the associations between brands and attributes, emotions, or metaphors. This understanding is key to carving out a unique place in the market, choosing the right campaigns and designs, and measuring brand health over time.
Olson Zaltman’s Abigail Rendin will present with Padmini Sharma of Jester and Genius at the Advertising Research Foundation’s Re:Think 2015 in New York on Wednesday, March 18. Their paper is titled “Using Metaphor to Drive Differentiation” and focuses on ZMET® research conducted for the Susan G. Komen Foundation. The judging committee ranked this paper as one of the “Top 11” of the more than 200 submitted.