Olson Zaltman's managing partner Jerry Olson will present a talk entitled, "A Metaphor Approach to Brand Meaning" at the 2017 North America Conference of the Association for Consumer Research in San Diego. His talk is part of a roundtable session contrasting academic and practitioner perspectives on brand meaning.
Finding the Unconscious Drivers of Customer Behavior:
An overview of neuroscience and other advanced marketing tools to understand your customers at the deepest level.
Presented by Lindsay Zaltman, Partner & CEO, Olson Zaltman
Are you struggling to find new insights about your core customer? Are you searching for more effective ways to attract your competitors’ customers? Or, perhaps you’re working on how to attract a whole new segment, like Millennials?
Ask yourself, do you really understand customers’ deepest needs and desires that are so vital to your company’s success?
If you answer no to this last question, you’re not alone. Most marketers still use obsolete models of consumer behavior and outdated research tools to try to understand their customers.
No longer are traditional tools like focus groups and web surveys enough. Advances in technology and the mind sciences have changed the marketing research landscape. We now have the opportunity to use more powerful tools based on neuroscience that truly get inside our customers’ minds.
In this webinar, we’ll show you:
What the new models of consumer behavior are and why there is a need to understand your customers more deeply.
The latest tools being used in the marketing world now, including brain scans, facial recognition software and eye tracking equipment to name a few.
How to assess when to use these tools and, more importantly, which tools have potential and which do not.
The questions you need to ask to marketing research rms to nd out if they are truly experts or charlatans.
This seminar is intended for:
- Customer experience professionals
- Innovation or new product/service professionals
- Marketing or marketing research professionals
- General managers
Olson Zaltman Insight Director, Abigail Rendin, will be visiting the University of Tennessee - Knoxville as a guest lecturer to speak for to students in a Marketing Insights Class.
Olson Zaltman's Dianna Feng will speak at TedX Pittsburgh at the Byham Theater on Sunday, June 4. The event begins at 11:30 am. Dianna will discuss how different sociocultural backgrounds influence all aspects of life–from shaping larger personal outlooks and societal perceptions to consumer thoughts and behaviors.
Andrew Baron, Gerald Zaltman, and Jerry Olson have published an article, "Barriers to Advancing the Science in Practice of Marketing" in the Journal of Marketing Management.
This article identifies common practices that researchers and practitioners should avoid to ensure reliable, high-quality research.
Olson Zaltman's Head of Insights, James Forr, will address the Summit of the Philadelphia chapter of the Qualitative Research Consultants Association (QRCA) Friday April 21 from 10-11 am ET at the M3 Philadelphia Studios.
Olson Zaltman's Head of Insights, James Forr, will speak at the annual Qualitative Research Consultants Association (QRCA) conference Thursday, January 19 at 9 am PT at the JW Marriot LA LIVE in Los Angeles. The title of his talk is "Memory's Murky Mysteries."
Olson Zaltman is a Gold Sponsor at the IIeX Forum on Nonconscious Consumers November 14-15 in Chicago.
OZ Consumer Neuroscience Advisor, Dr. Andrew Baron will speak at the conference on November 14 from 10:40-11:00 am. The title oh his presentation is, "All That Glitters is Not Gold: Discussing False Promises in Neuromarketing."
Dr. Baron will be joined at our table on both days by Randy Adis and Abigail Rendin from Olson Zaltman.
Lindsay Zaltman is delivering the keynote presentation at the 2016 Primerus Global Conference in Washington D.C. on October 14. The title of his talk is, "Using Metaphor to Unmask the Unconscious."
Primerus is a society of the world's top independent, boutique law firms.
Olson Zaltman's research "A Hero's Journey: A Millennial Perspective on Sustainable Development," will be discussed Tuesday, October 4 at the 2016 Annual Meetings of the International Monetary Fund/World Bank Group.
Abigail Rendin will be featured as a guest lecturer at the University of Tenessee - Knoxville's Marketing Insights Class
Senior Project Manager Abigail Rendin will be presenting at the 2016 AMA Regional Conference: Mass Marketing in a Global Age, hosted by Carnegie Mellon University's Undergraduate Marketing Organization. Her presentation is titled, "Solving the Insight “Depth Deficit” to Better Engage with Consumers".
Olson Zaltman will host its Global Partners’ Retreat in Las Vegas, NV from November 2nd to the 5th, bringing together global partners, staff and friends for four days of rich dialogue and diversion. Keep up with us by following #adapt2015, #oz and #zmet on social media.
Lindsay Zaltman will speak about the importance of finding the unconscious frames that resonate at a deep level with policy-makers. He will focus on the power of metaphor in creating effective messaging to both sides of the isle.
Olson Zaltman consumer neuroscience advisor Dr. Andrew Baron will be presenting along with a panel of other Implicit Response specialists in the last webinar of the Warc Webinar: Neuromarketing series.
This webinar will discuss Implicit Response testing in detail - it will help clients and interested parties to better understand the different approaches to measuring Implicit response and the pros and cons of the differing approaches.
Implicit response testing represents a very exciting new testing capability, but the terminology and differing perspectives from experts can be quite confusing. Perspectives will be provided by these specialists in this area and will cover a mix of academic, scientific and technological viewpoints and inputs on different practical applications.
The webinar will be led by Thom Noble, CEO, Founder of NeuroStrata, the Independent Consultancy in Consumer Neuroscience.
Managing Director Lindsay Zaltman will be presenting at Carnegie Mellon University's Integrated Innovation Institute as a part of their fall seminar series.
Gerald Zaltman is this year’s recipient of the prestigious Sheth Medal for enduring and transformational contributions to marketing scholarship and marketing practice. “Jerry has contributed broadly to theories of socialchange, sociology of knowledge, neuroscience and cognitive science, and thedynamics of conceptual metaphors, to name a few areas. In my mind he is first and foremost an imaginative thinker and it is to this very topic, the nature of imaginative thinking that he is now turning his attention,” shared Dr. Jagdish Sheth, founder of The Sheth Foundation.
The Sheth Foundation is hosting a reception at this year’s Association for Consumer Research Conference, and we hope you will join in celebrating Jerry’s receipt of the Sheth Medal. The reception is scheduled for:
DATE: Friday,October 2
TIME: 6:00 – 7:30pm
PLACE: Hilton New Orleans Riverside; Mark Twain Courtyard – Riverside Building
On Saturday, October 3 following the luncheon, Jerry will receive the award and present in a special session that honors his work.
Senior Project Manager Abigail Rendin will be guest lecturing at the University of Tennessee for Dr. Kelly Hewett's MBA course "Marketing Insights". This is a closed event.