Gerald Zaltman is this year’s recipient of the prestigious Sheth Medal for enduring and transformational contributions to marketing scholarship and marketing practice. “Jerry has contributed broadly to theories of socialchange, sociology of knowledge, neuroscience and cognitive science, and thedynamics of conceptual metaphors, to name a few areas. In my mind he is first and foremost an imaginative thinker and it is to this very topic, the nature of imaginative thinking that he is now turning his attention,” shared Dr. Jagdish Sheth, founder of The Sheth Foundation.
The Sheth Foundation is hosting a reception at this year’s Association for Consumer Research Conference, and we hope you will join in celebrating Jerry’s receipt of the Sheth Medal. The reception is scheduled for:
DATE: Friday,October 2
TIME: 6:00 – 7:30pm
PLACE: Hilton New Orleans Riverside; Mark Twain Courtyard – Riverside Building
On Saturday, October 3 following the luncheon, Jerry will receive the award and present in a special session that honors his work.