Olson Zaltman at ARF Re:Think 2015

  • New York Hilton Midtown New York City USA

Olson Zaltman’s Abigail Rendin will present with Padmini Sharma of Jester and Genius at the Advertising Research Foundation’s Re:Think 2015 in New York on Wednesday, March 18. Their paper is titled “Using Metaphor to Drive Differentiation” and focuses on ZMET® research conducted for the Susan G. Komen Foundation. The judging committee ranked this paper as one of the “Top 11” of the more than 200 submitted.

View the presentation here.