Andy Baron presents at 5th Annual Interdisciplinary Symposium on Decision Neuroscience

  • Tang Center, MIT 77 Massachusetts Avenue Cambridge, MA 02139 United States

Andy Baron, PhD, our Consumer Neuroscience Advisor, will be presenting on "Implicit Association Testing: Practical Applications and Theoretical Implications for Marketing Research" at the 5th Annual Interdisciplinary Symposium on Decision Neuroscience in Cambridge, MA.

Hosted by MIT, this symposium brings together academics, industry leaders, neuroscience research companies, and marketing research executives. 

Our unique Implicit Association Evaluator (IAE®) can help you understand the strength of the associations between brands and attributes, emotions, or metaphors. This understanding is key to carving out a unique place in the market, choosing the right campaigns and designs, and measuring brand health over time.