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Featured article on SAGE Management INK blog

The article "Toward a New Marketing Science for Hospitality Managers," by Gerald Zaltman, Jerry Olson, and James Forr is featured today on the SAGE management blog, Management INK.

The article was originally published in November 2015 in Cornell Hospitality Quarterly.

Earlier Event: November 13
White House Conference
Later Event: February 26
AMA Regional Conference 2016