Olson Zaltman's managing partner Jerry Olson will present a talk entitled, "A Metaphor Approach to Brand Meaning" at the 2017 North America Conference of the Association for Consumer Research in San Diego. His talk is part of a roundtable session contrasting academic and practitioner perspectives on brand meaning.
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Earlier Event: October 20QRCA Mini-Conference on Artificial Intelligence
Later Event: December 13Webinar: Finding the Unconscious Drivers of Customer Behavior for CDC Gaming Seminars