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Gerald Zaltman receives Parlin Award


Gerald Zaltman has been named the recipient of the 74th Charles Coolidge Parlin Marketing Research Award, the oldest and most distinguished award in the field. This award is given to leading scholars and practitioners in honor of Charles Coolidge Parlin, who is considered the pioneer of marketing research. He will be honored at the American Marketing Association’s ART Forum, June 12-14 at Brigham Young University.