Gerald Zaltman has been named the recipient of the 74th Charles Coolidge Parlin Marketing Research Award, the oldest and most distinguished award in the field. This award is given to leading scholars and practitioners in honor of Charles Coolidge Parlin, who is considered the pioneer of marketing research. He will be honored at the American Marketing Association’s ART Forum, June 12-14 at Brigham Young University.
Our Consumer Neuroscience Officer, Dr. Andrew Baron, will receive the 2018 University of British Columbia Killam Research Prize in recognition of his outstanding research and scholarly contributions. Winners were selected by UBC’s Faculty Research Award Committee, which spans arts and humanities, business, applied science, science, and medicine.
OZ’s founding partner, Gerald Zaltman, will be a guest on “Knowledge@Wharton” on Wharton Business Radio (SiriusXM Channel 132). He will be discussing his book, Unlocked: Keys to Improve Your Thinking.