2016

Filtering by: 2016

IIeX Forum on Nonconscious Consumers
Nov
14
to Nov 15

IIeX Forum on Nonconscious Consumers

Olson Zaltman is a Gold Sponsor at the IIeX Forum on Nonconscious Consumers November 14-15 in Chicago.

OZ Consumer Neuroscience Advisor, Dr. Andrew Baron will speak at the conference on November 14 from 10:40-11:00 am. The title oh his presentation is, "All That Glitters is Not Gold: Discussing False Promises in Neuromarketing."

Dr. Baron will be joined at our table on both days by Randy Adis and Abigail Rendin from Olson Zaltman.

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2016 IMF/World Bank Annual Meeting
Oct
4
1:00 PM13:00

2016 IMF/World Bank Annual Meeting

Olson Zaltman's research "A Hero's Journey: A Millennial Perspective on Sustainable Development," will be discussed Tuesday, October 4 at the 2016 Annual Meetings of the International Monetary Fund/World Bank Group.

The research is a study for Ideas for Action, a joint initiative of the World Bank and the Zicklin Center for Business Ethics at Wharton.  An executive summary is available for download.

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AMA Regional Conference 2016
Feb
26
9:30 AM09:30

AMA Regional Conference 2016

Senior Project Manager Abigail Rendin will be presenting at the 2016 AMA Regional Conference: Mass Marketing in a Global Age, hosted by Carnegie Mellon University's Undergraduate Marketing Organization. Her presentation is titled, "Solving the Insight “Depth Deficit” to Better Engage with Consumers". 

 
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