Joe Plummer

Senior Advisor

Joe Plummer is adjunct Professor in the Columbia Business School and co-author of The Online Advertising Playbook, which focuses on the emergence of the internet as a marketing platform.

Prior to joining Olson Zaltman, Joe was Executive Vice President at McCann Worldgroup, Vice Chairman at DMB & B, Executive Vice President at Young & Rubicam, and Senior Vice President at Leo Burnett. He was also a managing director at Paine Webber/Y&R Ventures, and Chief Research Officer at the Advertising Research Foundation. Joe serves on the President’s Council at Ohio State University, where he received his Masters and PhD.