Kristin James

Insight Manager


Kristin is a listener by nature and a researcher by trade; since grade school, she's had a natural interest in listening to and understanding the thoughts and feelings of others. As an Insight Manager at Olson Zaltman, she specializes in traditional ZMET® and concept development studies, and co-authored a chapter in Kundenorientierte Unternehmensführung (Customer-Oriented Management) with colleagues Jerry Olson and James Forr.

She holds a Bachelor’s degree in Marketing with Highest Distinction and a minor in Psychology from The Pennsylvania State University. Outside of Olson Zaltman, she enjoys photographing wildlife and her active sons (almost the same thing), and can be found tailgating with her family at Penn State football games in the fall.