Matt Hancher

Senior Insight Associate

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Matt has always been fascinated by human behavior. He enjoys how predictably unpredictable we can be and is always trying to learn more about our nature. He embraces the challenge of diving in to uncover critical insights and use them to create compelling research for our clients. Most recently, Matt has spent his time in the industrial consulting world and is excited to bring his love for qualitative research over to the consumer side. 

Born and raised in southwestern Pennsylvania and cum laude graduate from the University of Pittsburgh earning a BSBA in Marketing and minor in Economics, Matt is a true Pittsburgher.  You will find him around the town shopping in the Strip District, enjoying the city and neighborhoods, and cheering on all of the local teams. Matt is also a serious Nintendo fan. Challenge him in Super Smash Brothers if you dare.