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Nick is passionate about understanding people and bringing the soul of the consumer to light. He has pioneered research for the rebranding of several Fortune 500 companies, managed numerous award-winning concept development studies, and is an expert on our ethnography studies.
He has appeared in Fast Company and is the editor for Olson Zaltman’s quarterly newsletter. He's also skilled in graphic design, digital media and video production, and holds bachelor of Science in Communications and Advertising from Kansas State University.