The road to Llanfairpwllgwyngyll

Frankly, the relevance of this article for marketing is pretty nebulous. We just thought it was cool.

New research from linguists at Cal-Berkeley and the French National Center for Scientific Research suggest that climate and terrain significantly affect how language develops around the world.

Cold, drier, more mountainous places tend to have languages that are heavy in the use of consonants, while hotter and more densely forested regions employ lower frequency sounds and more vowels.  The theory is that in places like the tropics, the heat, humidity, and dense forestation tend to interrupt sound, so people in those countries developed vowel-heavy languages because vowel sounds float through the air more easily.