Super Sunday Success

With the Super Bowl coming up on Sunday, Google has some useful advice for marketers who want to emerge as winners on the big day.

1) Increasingly, the Super Bowl is more of a “season” than a “day,” at least for advertisers.  In 2015, ads that were shared on YouTube in advance of the game received twice as many views and three times as many social media shares as those that weren’t released until game day.

2) Football isn’t just about the game.  For example, football-related comedy, like Key & Peele’s Super Bowl Special – have become very popular, as are football-related food and recipe videos.

3) Football fans aren’t just football fans.  Nissan created “dad-themed” content as part of its very successful #withdad Super Bowl campaign. The campaign had little to do with football, but instead focused on how dads make lives better for their families.