The Virtual Holiday
Lufthansa has brought virtual reality to the airline industry.
Airline travel has become largely commoditized and consumers tend to focus on time and price when selecting a flight. Lufthansa, however, is seeking to differentiate by promoting its passenger experience. And what better way to do that than to let people experience that experience (virtually) before boarding the plane?
At a trade show in Berlin, Lufthansa let visitors experience the seats and the service on board – and then took them on a short “virtual holiday” to San Francisco.
VR is still a novelty, for the most part, but the novelty will wear off soon enough as the technology inevitably becomes more accessible to the masses. Meanwhile, brands like Lufthansa, The North Face, the National Football League, Hasbro, and Marriot continue to pioneer the use of VR in marketing.