One small step for VR...

Some clever and innovative marketing from a company you might not necessarily expect it from – Lockheed Martin, the global aerospace and defense giant.

They created a virtual reality experience called “Field Trip to Mars.”  Kids climbed aboard a bus to attend a science and engineering festival in Washington DC, but suddenly found that this was no ordinary school bus.  It became a rolling VR headset that gave the students a sense of what it would be like to travel across the face of the red planet.

This is part of a community outreach program to get elementary school kids hooked on the possibility of space travel and generate interest in STEM fields. The “Field Trip to Mars” won 19 awards at Cannes this summer.