Wake Up the Silent Home

Love this commercial from Sonos that ran during the Grammy’s – Wake Up the Silent Home

There is a cultural story at work – it is increasingly common to be together, but alone, as we all sit around the living room with our individual devices.  Moreover, if we’re alone in this way, we’re probably not listening to music together.  In fact, around the world 67% of families don’t listen to music together.  In the US, it’s 79%.

So Sonos, which makes speakers and home sound systems, decided to fight back against that trend in a highly metaphorical way.