What is the secret to a turnaround?
A once iconic brand, Victoria’s Secret is really struggling – getting weaker by the day, as one analyst puts it.
L Brands eliminated Victoria’s Secret’s swim wear and apparel lines, and since then total sales have been down six percent. The brand’s move into lower-priced segments has hit some speed bumps, too, namely competition from rivals like Aerie.
Sounds like a bit of a mess. So if you are Victoria’s Secret, what do you do to regain your footing?