What is the secret to a turnaround?

A once iconic brand, Victoria’s Secret is really struggling – getting weaker by the day, as one analyst puts it.

L Brands eliminated Victoria’s Secret’s swim wear and apparel lines, and since then total sales have been down six percent.  The brand’s move into lower-priced segments has hit some speed bumps, too, namely competition from rivals like Aerie.

Moreover, the store experience may be something less than optimal. Also, for various reasons, the brand may be losing touch with Millennial women.

Sounds like a bit of a mess. So if you are Victoria’s Secret, what do you do to regain your footing?