Equal time

A couple of weeks ago I discussed Sir Kensington’s ketchup.  Now equal time for Heinz.

This is a clever little piece of content creation. In Chicago, as you may know, putting ketchup on a hot dog is a sin.  (As the guy in the linked video says, “If you still have training wheels on your bike, you can put ketchup on your hot dog.”)

So Heinz surreptitiously put its ketchup in a blue container labeled “Chicago Dog Sauce” and recorded the surprised reactions of Chicagoans. 

This guy wasn’t amused.