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Why does everyone hate this commercial?

I thought I was the only one.

This Apple commercial has sparked boundless quantities of online rage. There is an entire reddit forum (tastefully titled, “F*** this commercial!”) dedicated to it.

I’ll admit, I had a similar reaction. There’s nothing wrong with it until the last line, where the young woman looks up from her iPad and asks, “What’s a computer?” I am not really sure why I want to throw a shoe through my television when she utters that line…but I do.

It would make for an interesting piece of research to understand what unconscious alarm bells this line is setting off in people. I’ve done some self-examination and, beyond the fact that it comes off as insufferably smug, I can’t figure out why it annoys me so much.