I just completed Malcolm Gladwell’s new book, What the Dog Saw. Lately there has been a bit of an anti-Gladwell backlash in some circles, apparently because he writes too coherently and sells too many books. But, as usual, his book answers of bunch of interesting questions, including:
- How did Clairol and L’Oreal take the stigma out of hair dye?
- Why can’t anyone compete with Heinz ketchup?
- Do you think your intelligence is fixed or malleable? Why does your answer matter?
- How can fundamental attribution errors can color our judgments?
- When are snap judgments most reliable than our carefully thought-out explanations?
The book consists of a series of essays Gladwell has published in the New Yorker over the years, which makes the book easy to digest in small chunks.