Here is a blog post from Lehrer about delayed gratification. He provides advice for how people can be influenced to make intelligent, long-term decisions. In short, you should ask people to ponder the future and create an image in their minds about what the future will look like, and that can help them avoid short-sighted mistakes.
Lots of OZA clients face challenges like this. Lehrer’s insights on the topic are useful to have in the toolbelt.