Seattle's Best Bloodbank?

What does this logo say to you?  It’s the new logo for Seattle’s Best Coffee.  Or, as the Seattle Post-Intelligencer called it, “Seattle’s Best Bloodbank.”

This blog post details some of the criticisms of the new look, along with comments from the company and some industry experts who like the design.

A Seattle Times poll says 68% of people don’t like it…whatever that means.

I wonder what this logo says to people at an unconscious level…and I wonder if it’s just human nature to have a negative initial reaction to re-designs of familiar logos?