One article dealt with the marketing of The Economist. How can a magazine filled with sometimes dense articles about obscure topics (like the history of the vice-presidency in Brazil) thrive, while its competitors in the weekly news magazine game get throttled? Several experts, including OZA's Joe Plummer, weigh in.
Another article describes how consumers today are valuing experiences more than material things. The analysis includes a discussion of what this emerging cultural story means for marketers.