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ABOUT
About Us
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RESEARCH
ZMET®
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DEEP METAPHORS™
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Our Process
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James Forr
June 3, 2011

Clicking away

James Forr
June 3, 2011

   

 

An MIT study suggests that personalized online ads are not as effective as many marketers believe.

The researchers argue that these ads work best when consumers are close to making a decision, as opposed to when they are just browsing.

Newer PostHurry up and wait
Older PostBuy our pizza. It is better than it used to be.
 

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