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ABOUT
About Us
Our Team
Our Clients
Global Partners
Careers & Internships
Board of Advisors
RESEARCH
ZMET®
IAT
DEEP METAPHORS™
WORK
Our Process
Innovation
Brand
Communications
NEWS & EVENTS
News
Events
The Z-Files Blog
Articles & Books
Newsletter
Contact
James Forr
July 28, 2011

This way...or that way?

James Forr
July 28, 2011

Emotionally, what is it like to have choices?    Here is a summary of a study that suggests choices – even mundane or unconscious choices – give us a sense of control over our environment.

Newer PostA Sharp New Approach
Older PostFrom Space Age to Simple
 

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