New thinking about news

In the United States, the newspaper business is dying a slow death with circulation and ad sales dropping and cutbacks hitting newsrooms in small towns and big cities.

However, this column posted at Harvard’s Nieman Journalism Lab poses a question – do news outlets need to think completely differently about how they present the news?  Should their business models change to reflect the idea that news is not just a product, but an “event”?

In other words, what job do people “hire” a news outlet to do?