The Red Bulletin

Here is an example of a brand that understands the importance of narrative, and appealing to the identity of its consumers.

Red Bull tells its story across multiple channels, including this magazine called The Red Bulletin, which is available in print and digital, including an iPad app.

What is cool is that the content in this magazine has little to do directly with the beverage.  Instead, the content is geared toward the lifestyle of people who tend to consume the beverage – lots of coverage of music, sports, and art.  So it very clearly shows that Red Bull is in tune with how its consumer see themselves, as people.