Big Data

With the proliferation of social media and online purchasing, we may start hearing of more research that falls into the category of “Big Data.”

This is the analysis of consumer digital footprints to create profiles of their personality, values, and purchasing patterns. This two-part series explores Big Data analysis and its application. It does not replace the need for a deep dive understanding of the consumer, but in time it will likely change the way companies perform segmentation.

Part 1

Part 2