The Essence of Celebrity

As a follow-up to the last Deep Dives, which dealt with magic, Jerry Olson sent me the attached ad that he scanned from his local newspaper.  It’s an ad for various celebrity fragrances – including those from Jessica Simpson, Taylor Swift, The Biebs, and Rihanna.  Celebs have been endorsing scents for a long time, but there’s been a wave of these over the last year or two.

As you can see from some of the descriptions, the products are supposed to contain some of the essence of each celebrity, which presumably is then transferred to the wearer.  Even the packaging reflects some of that essence.

As expected, there is some pretty good marketing around these fragrances, including this video from Rihanna and this one from Bieber.