So many companies and brands are concerned with how to utilize social media these days, it can be easy to forget some of the older, but still extremely important methods of stealthy advertising. This article reminds us of the importance of product placement in shows that reach a huge numbers of households. With the increase in viewers who stream shows online or fast forward through commercials on a DVR, product placement seems to be gaining in importance. Numerous marketing textbooks (such as this one) detail the importance of product placement with the changes in how we watch television.
And any Modern Family fans out there can attest, Apple could not have gotten better advertising than Phil’s iPad episode if it tried .