Dueling firsts

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Almost everyone has a good story about their first car.  Mine was a 1982 Buick LeSabre.  It was like driving a sofa.  I wrecked it at least three times, once sideswiping another car (driven by a large, angry man) in a parking lot, once wrapping it around a telephone poll, and finally driving it into the corner of my grandparents’ house.

Subaru has rolled out a promotion for its Impreza model, in which it invites people to visit their website and share stories of their first car.  Sounds like a good idea, but as this critique points out, the promotion doesn’t do a good job of tying into the Subaru brand.

On the other hand, Toyota is doing something similar on its website; however, they don’t care about your first car.  They want stories about your first Toyota Camry

Advantage, Toyota?  What do you think?