How smart are you, really?


Jerry Olson sends along an article from Forbes about various forms of intelligence and their influence on our actions and behavior.

There are marketing-related applications to these insights, of course.  The narratives that we have flowing through our brains at an unconscious level can have a significant influence on how we see the world, our place in it, and the products and services we use to meet the resulting needs.

Howard Gardner (developmental psychologist from Harvard)  has written an excellent and easy-to-read book about this topic – it’s entitled Frames of Mind.