A century of twisting and dunking

Oreo has been marking its 100th anniversary in a very distinctive way.

http://creativity-online.com/news/oreos-100day-daily-twist-campaign-puts-cookie-in-conversation/237111

http://adage.com/article/creativity-pick-of-the-day/oreo-s-final-daily-twist-created-live-times-square/237553/

Again, it is a campaign that celebrates our ability to unleash the kid inside of us.  Nabisco created ads with a different Oreo-themed design each day, and enabled people to vote on their favorite designs and make real-time suggestions, thus strengthening Oreo’s relationship with its consumers.  This has led to a 110% growth in fan interaction per social media post.