A century of twisting and dunking

Oreo has been marking its 100th anniversary in a very distinctive way.



Again, it is a campaign that celebrates our ability to unleash the kid inside of us.  Nabisco created ads with a different Oreo-themed design each day, and enabled people to vote on their favorite designs and make real-time suggestions, thus strengthening Oreo’s relationship with its consumers.  This has led to a 110% growth in fan interaction per social media post.