So there he was, holding Caroline in his left arm, while furiously, mindlessly checking his iPhone for any incoming emails. On a Saturday night. At 3:00 am. With an infant screaming in his ear and an intoxicated college student two seats away from him loudly vomiting into a bag. Suddenly, it hit him– “This is messed up. I might have an email addiction. Am I becoming one of THOSE people?”
According to this article, a lot of people have similar issues. The article discusses the psychology of email addiction. Most of us are “hooked” on email to one extent or another, and it occurs for a number of reasons, which are outlined here.
The ideas in this article have broader marketing applications – understanding how people respond to rewards, for example, and the importance of reciprocity.