But what do you REALLY want?

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On MediaPost, we found this blog post from Steven Kraus, SVP of Audience Measurement Group.  It is a deeper look at what the New Year’s resolutions of affluent consumers actually mean.

For example, the desire to lose weight in the coming year is really a proxy for having more energy and vitality.  And, in turn, having more energy and vitality is a proxy for being able to better deal with the stresses and strains of modern life.