This woman is wearing a coat made out of the chest hair of 300 men. No, seriously.
A British dairy company created this ad in a (probably flawed) attempt to frame its new chocolate milk as a “manly” drink.
This article mentions the campaign, and uses it as a bridge to a deeper discussion of disgust. It’s not an emotion we see a lot – although coincidentally, we’ve seen it in a couple of recent concept development studies. It’s an extreme emotion – just a little disgust can totally overpower the message of an ad.