Here is an example of using clever in-store displays to help build a brand.
The company is a small start-up called UrgentRx, which makes flavored, powdered medication that contain the same active ingredients as many popular OTC meds.
It’s challenging for small brands to gain shelf space in grocery and drug stores because large brands have the resources to secure key spots in the store plan-o-grams. So the founder of UrgentRx, Jordan Eisenberg, has created displays that fit in “dead zones” outside the plan-o-gram.
The article describes Eisenberg’s savant-like ability to locate weird but prominent places where stores can display his product.