Taboos

Tanishiq

This ad for the Indian jewelry company Tanishq has been taking India by storm. It is extremely daring by Indian cultural standards, featuring a bride preparing for her second marriage.

As the brief article describes, young widows and divorcees have historically been shunned in India. They usually become part of the Dalit, or untouchable, class and often resort either to begging or prostitution. This ad aims to break that taboo in a very beautiful and touching way.