In search of the missing catchphrase

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New York Times this week discussed the death of the advertising catchphrase.

Some of the most iconic campaigns through the years have featured taglines that have become a part of the American lexicon (“Where’s the Beef,” “Like a Rock,” or “Yo Quiero, Taco Bell”).

However, because of the changing ways in which people consume marketing messages, such catchphrases seem to have lost their potency – replaced, in part, by interesting characters (Flo, The Most Interesting Man in the World, etc) who can transcend various media platforms.