In search of the missing catchphrase


New York Times this week discussed the death of the advertising catchphrase.

Some of the most iconic campaigns through the years have featured taglines that have become a part of the American lexicon (“Where’s the Beef,” “Like a Rock,” or “Yo Quiero, Taco Bell”).

However, because of the changing ways in which people consume marketing messages, such catchphrases seem to have lost their potency – replaced, in part, by interesting characters (Flo, The Most Interesting Man in the World, etc) who can transcend various media platforms.