Chipotle has launched a mini-series of sorts to parody industrial agriculture and highlight its perceived dangers. New Yorker magazine has a very interesting article about the history of food companies producing programming such as this.
It is up for debate whether these types of mini-series shows are more effective or less effective than the well-produced internet ad. Personally, we find this ad (previously featured on the Z-Files) to be more effective than the series of shows. It is likely that only the already converted (meaning people who already have rejected food that is sourced by big agriculture) will actually watch four 20-minute shows, whereas many will see the shorter clip with its haunting song and message.