Even the most seemingly tangible things are subjective. This article describes how sensory perception is different based on language and culture.
For example, English speakers tend to have a very difficult time describing smells. However, other cultures tend to be much better and naming and categorizing smells.
Some communities use different metaphors to describe pitch than we do when speaking English. In those communities, sounds were thick or thin, rather than high or low. And studies show this isn’t just a way of speaking – these metaphors pervade how different cultures think about the nature of sound.