The Most Interesting Man in 3-D

or The Most Interesting Man in the World is now the most interesting man in your headset.

Dos Equis is sending Oculus Rift 3-D headsets to bars in key US markets, enabling consumers to have a virtual reality experience with the bearded, cosmopolitan pitchman.

If you aren’t familiar with Oculus Rift, read up. Virtual reality headsets have been somewhat of a holy grail in the tech community. Oculus Rift, though still imperfect, appears to be the closest anyone has come to creating an ideal virtual experience.

This is the first I have heard of any brand using Oculus Rift in its marketing mix – although I am sure there have been others.

Can you imagine some ways in which organizations could use this technology to create meaningful consumer experiences?