Some of the industry’s best thinkers share our passion and consult with us to ensure we are providing you with best-in-class capabilities and partnership.


Gayle Fuguitt

Gayle Fuguitt is the chief of customer insights and innovation at Foursquare and former president-CEO of the Advertising Research Foundation. Prior to her role at the ARF, Ms. Fuguitt’s 32-year career at General Mills included overseeing global consumer marketing insights and analytics. In 2014 Ms. Fuguitt was inducted into the Market Research Council Hall of Fame. She earned her M.B.A. at the University of Wisconsin in Madison, where she was a founding member of and board chair for the A.C. Nielsen Center for Marketing Research.

Catharine Hays is former executive director of the Future of Advertising program at The Wharton School and co-host of Marketing Matters on Business Radio Powered by the Wharton School on Sirius XM 111. She earned her graduate degrees at Wharton and Penn as a Lauder Fellow and led pioneering marketing, strategy and sales teams during a 15-year career at AT&T. She is co-author of Beyond Advertising: Creating Value Through All Customer Touchpoints. 


Catharine Hays


Rob Scalea

For more than twelve years, Rob Scalea held senior positions within the network of holding company giant WPP. There, Rob served as Chief Strategy Officer of J. Walter Thompson/North America and then as CEO for The Brand Union/Americas. Prior to WPP, he spent seven years as EVP/Director of Marketing Sciences for Hill, Holliday in Boston and served as Adjunct Faculty at the Radcliffe Institute of Harvard University.


Jim Figura is former Vice President of Global Consumer Insights for the Colgate-Palmolive Company. Jim has been on executive committees for the Marketing Science Institute Board and the Advertising Research Foundation, the North American Advisory Board of the Ehrenberg-Bass Institute for Marketing Science, and the Nielsen Global Advisory Board. He has been a frequent speaker at leading business schools on topics ranging from global business strategy, innovation and new products, analytical methods, and insight generation.


Jim Figura


Joe Plummer

Joe Plummer is adjunct Professor in the Columbia Business School, president of Sunstar Americas Foundation, and co-author of The Online Advertising Playbook, which focuses on the emergence of the internet as a marketing platform. Prior to joining Olson Zaltman, Joe was Executive Vice President at McCann Worldgroup, Vice Chairman at DMB & B, Executive Vice President at Young & Rubicam, and Senior Vice President at Leo Burnett. He was also a managing director at Paine Webber/Y&R Ventures, and Chief Research Officer at the Advertising Research Foundation. Joe serves on the President’s Council at Ohio State University, where he received his Masters and PhD.