Gerald Zaltman has been named the recipient of the 74th Charles Coolidge Parlin Marketing Research Award, the oldest and most distinguished award in the field. This award is given to leading scholars and practitioners in honor of Charles Coolidge Parlin, who is considered the pioneer of marketing research. He will be honored at the American Marketing Association’s ART Forum, June 12-14 at Brigham Young University.
Our Consumer Neuroscience Officer, Dr. Andrew Baron, will receive the 2018 University of British Columbia Killam Research Prize in recognition of his outstanding research and scholarly contributions. Winners were selected by UBC’s Faculty Research Award Committee, which spans arts and humanities, business, applied science, science, and medicine.
OZ’s founding partner, Gerald Zaltman, will be a guest on “Knowledge@Wharton” on Wharton Business Radio (SiriusXM Channel 132). He will be discussing his book, Unlocked: Keys to Improve Your Thinking.
Dianna Feng will present at the Laurel Highlands Visitors Bureau's Marketing Summit on November 2 at 1:30 pm. Her presentation is, "Diversity and Inclusion: Representing Women of Color in Media and Marketing."
Olson Zaltman CEO Lindsay Zaltman is a guest lecturer at the University of Georgia’s MMR program.
Olson Zaltman Insight Director, Abigail Rendin, will be visiting the University of Tennessee - Knoxville as a guest lecturer to speak for to students in a Marketing Insights Class.
The Deep Metaphor Health Framework, the first such unconscious and universal framework in the research industry, was established after Olson Zaltman conducted an exhaustive audit of more than 140 of its past healthcare-related studies. It can be applied to all aspects of health and wellness, including medical conditions from acne to zoster, across a variety of severities and patient segments.
We are proud to introduce Furious Intent in Paris as our newest ZMET Global Partner. Co-Founder and CEO Sophie Malherbe is an experienced marketing and and business design consultant. President Pascal Minella boasts 20 years of experience in strategy, marketing, entrepreneurship, and design thinking. Furious Intent has partnered with companies such as BNP PARIBAS, Cartier, Danone, Sanofi, and Transdev. We are proud and delighted to add them to our global network.
We are proud to introduce our newest global partner, Renaissance Strategic Consultants in India.
Dr. Banerjee has a PHD in cross cultural management, a MBA in marketing and HR and a Master’s of Science in Mathematics. She has worked with Fortune 500 organizations to design and implement initiatives relating to cultural intelligence, diversity and inclusion.
Chandradeep Mitra is the other half of the Renaissance ZMET team, bringing to the table his experience in consulting, education, marketing and brand management. He has a bachelor's degree in civil engineering and an MBA in Marketing Management.
We are thrilled to add Renaissance Strategic Consultants to our global network.
Olson Zaltman has added veteran advertising executive Rob Scalea to its Board of Advisors.
At WPP Rob served as Chief Strategy Officer for J. Walter Thompson/North America and CEO for The Brand Union/Americas. Prior to that he spent seven years as EVP/Director of Marketing Sciences at Hill, Holiday in Boston.
Olson Zaltman’s James Forr will present his research on using metaphor to understand corporate climate and culture at the Spring 2018 Conference of the Academy of Business Research in New Orleans.
Caitriona Daly will be speaking with to University of Pittsburgh students about how Olson Zaltman leverages qualitative market research today.
Wednesday February 28th - 7-8PM - Cathedral of Learning - Classroom G8
Presentation: How do Insights Get a Seat in the C-Suite? What Holds Insights Back and How do We Change?
Olson Zaltman's James Forr and Professor Ianna Contardo from IE Business School in Madrid will present a webinar about the role of metaphor in buying decisions for the executive education program, Knowledge Now on February 26.
Lindsay Zaltman is featured speaker as part of Altria Executive Seminar Series for UGA's Master of Marketing Research program
Speaking Topic: Tapping into the Consumer Unconscious
Finding the Unconscious Drivers of Customer Behavior:
An overview of neuroscience and other advanced marketing tools to understand your customers at the deepest level.
Presented by Lindsay Zaltman, Partner & CEO, Olson Zaltman for CDC Gaming Seminars
Partner & CEO of Olson Zaltman, Lindsay Zaltman, will be presenting a webinar for CDC Gaming Seminars to help the Casino/Gaming Industry navigate the ever-changing world of marketing and the human mind.
Are you struggling to find new insights about your core customer? Are you searching for more effective ways to attract your competitors’ customers? Or, perhaps you’re working on how to attract a whole new segment, like Millennials?
Ask yourself, do you really understand customers’ deepest needs and desires that are so vital to your company’s success?
If you answer no to this last question, you’re not alone. Most marketers still use obsolete models of consumer behavior and outdated research tools to try to understand their customers.
No longer are traditional tools like focus groups and web surveys enough. Advances in technology and the mind sciences have changed the marketing research landscape. We now have the opportunity to use more powerful tools based on neuroscience that truly get inside our customers’ minds.
In this webinar, we’ll show you:
What the new models of consumer behavior are and why there is a need to understand your customers more deeply.
The latest tools being used in the marketing world now, including brain scans, facial recognition software and eye tracking equipment to name a few.
How to assess when to use these tools and, more importantly, which tools have potential and which do not.
The questions you need to ask to marketing research rms to nd out if they are truly experts or charlatans.
This seminar is intended for:
Customer experience professionals
Innovation or new product/service professionals
Marketing or marketing research professionals
James Forr will present at the International Labour Organization (ILO) Regional Symposium, "Making Sustainable Development Goals (SDG) a Reality – the Business Case," which takes place in Belgrade. He will discuss the highlights of our research with the winners of the Ideas for Action competition, a joint initiative of World Bank Group and the Zicklin Center for Business Ethics Research at the Wharton School.
Olson Zaltman's managing partner Jerry Olson will present a talk entitled, "A Metaphor Approach to Brand Meaning" at the 2017 North America Conference of the Association for Consumer Research in San Diego. His talk is part of a roundtable session contrasting academic and practitioner perspectives on brand meaning.