ZMET research featured at global HIV/AIDS conference
Jul
29
11:30 AM11:30

ZMET research featured at global HIV/AIDS conference

In a partnership with Yale University, Olson Zaltman’s research on perceptions of HIV prevention among young women in eSwatini (formerly Swaziland) will be presented at the 14th International AIDSImpact Conference in London.

The name of the paper is, “Project Last Mile and the Girl Champ brand in eSwatini: A mixed methods evaluation to understand how private sector expertise can promote uptake of HIV prevention services amongst adolescent girls and young women.”

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Gerald Zaltman receives Parlin Award
Jun
12
to Jun 14

Gerald Zaltman receives Parlin Award

Gerald Zaltman has been named the recipient of the 74th Charles Coolidge Parlin Marketing Research Award, the oldest and most distinguished award in the field. This award is given to leading scholars and practitioners in honor of Charles Coolidge Parlin, who is considered the pioneer of marketing research. He will be honored at the American Marketing Association’s ART Forum, June 12-14 at Brigham Young University.

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Andrew Baron receives award from University of British Columbia
Apr
10
2:00 PM14:00

Andrew Baron receives award from University of British Columbia

Our Consumer Neuroscience Officer, Dr. Andrew Baron, will receive the 2018 University of British Columbia Killam Research Prize in recognition of his outstanding research and scholarly contributions. Winners were selected by UBC’s Faculty Research Award Committee, which spans arts and humanities, business, applied science, science, and medicine.

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Olson Zaltman Launches Healthcare Specialty
Jun
21
1:00 PM13:00

Olson Zaltman Launches Healthcare Specialty

The Deep Metaphor Health Framework, the first such unconscious and universal framework in the research industry, was established after Olson Zaltman conducted an exhaustive audit of more than 140 of its past healthcare-related studies. It can be applied to all aspects of health and wellness, including medical conditions from acne to zoster, across a variety of severities and patient segments. 

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Olson Zaltman adds new partner in France
Jun
18
3:30 PM15:30

Olson Zaltman adds new partner in France

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We are proud to introduce Furious Intent in Paris as our newest ZMET Global Partner. Co-Founder and CEO Sophie Malherbe is an experienced marketing and and business design consultant. President Pascal Minella boasts 20 years of experience in strategy, marketing, entrepreneurship, and design thinking. Furious Intent has partnered with companies such as BNP PARIBAS, Cartier, Danone, Sanofi, and Transdev. We are proud and delighted to add them to our global network.

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Our new ZMET global partner in India
May
15
5:30 PM17:30

Our new ZMET global partner in India

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We are proud to introduce our newest global partner, Renaissance Strategic Consultants in India.

The Renaissance ZMET team is led by Dr. Anindita Banerjee and Chandradeep Mitra. Renaissance Strategic Consultants are located in both Mumbai and Maharashtra, India.

Dr. Banerjee has a PHD in cross cultural management, a MBA in marketing and HR and a Master’s of Science in Mathematics. She has worked with Fortune 500 organizations to design and implement initiatives relating to cultural intelligence, diversity and inclusion.

Chandradeep Mitra is the other half of the Renaissance ZMET team, bringing to the table his experience in consulting, education, marketing and brand management. He has a bachelor's degree in civil engineering and an MBA in Marketing Management.

We are thrilled to add Renaissance Strategic Consultants to our global network.

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