Olson Zaltman is a finalist in the “Nonprofit-Social Enterprise” category for the 2019 Quirk’s Marketing Insights and Excellence Awards.
Sasha Aquino, who led this research for Project Last Mile in Africa, will represent Olson Zaltman at the awards ceremony.
OZ’s Dr. Andrew Baron and James Forr have published an article in ESOMAR Research World titled, “Out of the Darkness: A Call For Change in Neuromarketing.” https://www.researchworld.com/out-of-the-darkness-a-call-for-change-in-neuromarketing/
In a partnership with Yale University, Olson Zaltman’s research on perceptions of HIV prevention among young women in eSwatini (formerly Swaziland) will be presented at the 14th International AIDSImpact Conference in London.
The name of the paper is, “Project Last Mile and the Girl Champ brand in eSwatini: A mixed methods evaluation to understand how private sector expertise can promote uptake of HIV prevention services amongst adolescent girls and young women.”
OZ’s James Forr and Joe Plummer are co-authors (along with Dr. Melvin Prince and Jim Wardlaw) on a paper in the Journal of Leadership Studies titled, “CEO Archetype Identity Drives Organization Culture.” https://onlinelibrary.wiley.com/doi/abs/10.1002/jls.21642
Gerald Zaltman has been named the recipient of the 74th Charles Coolidge Parlin Marketing Research Award, the oldest and most distinguished award in the field. This award is given to leading scholars and practitioners in honor of Charles Coolidge Parlin, who is considered the pioneer of marketing research. He will be honored at the American Marketing Association’s ART Forum, June 12-14 at Brigham Young University.
Our Consumer Neuroscience Officer, Dr. Andrew Baron, will receive the 2018 University of British Columbia Killam Research Prize in recognition of his outstanding research and scholarly contributions. Winners were selected by UBC’s Faculty Research Award Committee, which spans arts and humanities, business, applied science, science, and medicine.
OZ’s founding partner, Gerald Zaltman, will be a guest on “Knowledge@Wharton” on Wharton Business Radio (SiriusXM Channel 132). He will be discussing his book, Unlocked: Keys to Improve Your Thinking.
Dianna Feng will present at the Laurel Highlands Visitors Bureau's Marketing Summit on November 2 at 1:30 pm. Her presentation is, "Diversity and Inclusion: Representing Women of Color in Media and Marketing."
Olson Zaltman CEO Lindsay Zaltman is a guest lecturer at the University of Georgia’s MMR program.
Olson Zaltman Insight Director, Abigail Rendin, will be visiting the University of Tennessee - Knoxville as a guest lecturer to speak for to students in a Marketing Insights Class.
The Deep Metaphor Health Framework, the first such unconscious and universal framework in the research industry, was established after Olson Zaltman conducted an exhaustive audit of more than 140 of its past healthcare-related studies. It can be applied to all aspects of health and wellness, including medical conditions from acne to zoster, across a variety of severities and patient segments.
We are proud to introduce Furious Intent in Paris as our newest ZMET Global Partner. Co-Founder and CEO Sophie Malherbe is an experienced marketing and and business design consultant. President Pascal Minella boasts 20 years of experience in strategy, marketing, entrepreneurship, and design thinking. Furious Intent has partnered with companies such as BNP PARIBAS, Cartier, Danone, Sanofi, and Transdev. We are proud and delighted to add them to our global network.
We are proud to introduce our newest global partner, Renaissance Strategic Consultants in India.
Dr. Banerjee has a PHD in cross cultural management, a MBA in marketing and HR and a Master’s of Science in Mathematics. She has worked with Fortune 500 organizations to design and implement initiatives relating to cultural intelligence, diversity and inclusion.
Chandradeep Mitra is the other half of the Renaissance ZMET team, bringing to the table his experience in consulting, education, marketing and brand management. He has a bachelor's degree in civil engineering and an MBA in Marketing Management.
We are thrilled to add Renaissance Strategic Consultants to our global network.
Olson Zaltman has added veteran advertising executive Rob Scalea to its Board of Advisors.
At WPP Rob served as Chief Strategy Officer for J. Walter Thompson/North America and CEO for The Brand Union/Americas. Prior to that he spent seven years as EVP/Director of Marketing Sciences at Hill, Holiday in Boston.
Olson Zaltman’s James Forr will present his research on using metaphor to understand corporate climate and culture at the Spring 2018 Conference of the Academy of Business Research in New Orleans.
Caitriona Daly will be speaking with to University of Pittsburgh students about how Olson Zaltman leverages qualitative market research today.
Wednesday February 28th - 7-8PM - Cathedral of Learning - Classroom G8
Presentation: How do Insights Get a Seat in the C-Suite? What Holds Insights Back and How do We Change?