The Deep Metaphor Health Framework, the first such unconscious and universal framework in the research industry, was established after Olson Zaltman conducted an exhaustive audit of more than 140 of its past healthcare-related studies. It can be applied to all aspects of health and wellness, including medical conditions from acne to zoster, across a variety of severities and patient segments.
We are proud to introduce Furious Intent in Paris as our newest ZMET Global Partner. Co-Founder and CEO Sophie Malherbe is an experienced marketing and and business design consultant. President Pascal Minella boasts 20 years of experience in strategy, marketing, entrepreneurship, and design thinking. Furious Intent has partnered with companies such as BNP PARIBAS, Cartier, Danone, Sanofi, and Transdev. We are proud and delighted to add them to our global network.
We are proud to introduce our newest global partner, Renaissance Strategic Consultants in India.
Dr. Banerjee has a PHD in cross cultural management, a MBA in marketing and HR and a Master’s of Science in Mathematics. She has worked with Fortune 500 organizations to design and implement initiatives relating to cultural intelligence, diversity and inclusion.
Chandradeep Mitra is the other half of the Renaissance ZMET team, bringing to the table his experience in consulting, education, marketing and brand management. He has a bachelor's degree in civil engineering and an MBA in Marketing Management.
We are thrilled to add Renaissance Strategic Consultants to our global network.
Olson Zaltman has added veteran advertising executive Rob Scalea to its Board of Advisors.
At WPP Rob served as Chief Strategy Officer for J. Walter Thompson/North America and CEO for The Brand Union/Americas. Prior to that he spent seven years as EVP/Director of Marketing Sciences at Hill, Holiday in Boston.
Andrew Baron, Gerald Zaltman, and Jerry Olson have published an article, "Barriers to Advancing the Science in Practice of Marketing" in the Journal of Marketing Management.
This article identifies common practices that researchers and practitioners should avoid to ensure reliable, high-quality research.
Gerald Zaltman is this year’s recipient of the prestigious Sheth Medal for enduring and transformational contributions to marketing scholarship and marketing practice. “Jerry has contributed broadly to theories of socialchange, sociology of knowledge, neuroscience and cognitive science, and thedynamics of conceptual metaphors, to name a few areas. In my mind he is first and foremost an imaginative thinker and it is to this very topic, the nature of imaginative thinking that he is now turning his attention,” shared Dr. Jagdish Sheth, founder of The Sheth Foundation.
The Sheth Foundation is hosting a reception at this year’s Association for Consumer Research Conference, and we hope you will join in celebrating Jerry’s receipt of the Sheth Medal. The reception is scheduled for:
DATE: Friday,October 2
TIME: 6:00 – 7:30pm
PLACE: Hilton New Orleans Riverside; Mark Twain Courtyard – Riverside Building
On Saturday, October 3 following the luncheon, Jerry will receive the award and present in a special session that honors his work.