A prime example of priming

British magician Derren Brown once played a trick on a couple of poor creatives at Saatchi, using them as foils to make a point about the power of priming. 

This article in Fast Company by Martin Lindstrom describes the fiendish experiment, then discusses how Whole Foods uses priming effectively in its in-store displays.

A classic ruse by Brown and a provocative read from Lindstrom — whether you agree or disagree.